LFP, Inc.

Returning Candidate?

Casino Marketing Manager

Casino Marketing Manager

Job ID 
1939
Job Location 
US-CA-Gardena
Company 
Hustler Casino
Type 
New
Posted Date 
8/8/2018
FLSA Status 
Exempt

More information about this job

Job Description

Hustler Casino Logo

 

ESSENTIAL DUTIES AND RESPONSIBILITIES

  • Advertise and promote the Casino and its gaming operation.
  • Responsible for all contract negotiations, advertising placement, artwork supervision, market planning and implementation.
  • Also responsible for all advertising contract negotiation and budget management for all advertising efforts.
  • Places and maintains ads in gaming magazines, newspapers, television, and radio regarding casino events.
  • Make the necessary outside contacts in advertising, i.e., Billboards, Radio Stations, TV Stations, and any other media needed or available to promote the business.
  • Work closely with gaming managers to create, promote, and advertise the games.
  • Act as a publicist, compiling press releases as needed.
  • Make contact with various communities to promote the business.
  • Create “promotions” to increase business, i.e., VIP Parties, Special Events and Tournaments.
  • Ensure all promotions are properly supported with necessary collateral and advertising items.
  • Create and/or commission all collateral materials needed to support promotions. This includes items such as flyers, banners, posters, signs, brochures.
  • Ensure that all sales collateral, in-house advertising are printed, in place on the casino floor, and are always stocked. (I.e., flyers, banners, posters, signs, brochures).
  • Assist in creating a website for the Casino.
  • Send updates to web designer on a monthly basis and/or as needed.
  • Ensure that all casino departments are adequately informed of current and upcoming promotions in a timely manner.
  • Maintain quarterly/monthly/annual marketing and advertising budgets.
  • Produce monthly casino newsletter for casino employees.
  • Create and ensure timely distribution of monthly direct mail newsletter and calendar of events.
  • Manage direct mail database to maximize communications with players and increase player activity.
  • Update Player Tracking direct mail database on a daily basis.
  • Generate monthly Player Tracking reports for accounting department.
  • Participate in Gaming Conventions and Expositions to network and promote the business.
  • Coordinate efforts to display “Gaming World, Inc.” at Expositions and Gaming conventions.
  • Perform all other work-related duties as assigned by the President/General Manager.

 

 

QUALIFICATION REQUIREMENTS

  • Bachelor Degree in Marketing, Advertising, Mass Communication or related field.
  • Three to five-year experience in a public contact/marketing industry with at least 2 being in a management position
  • Prior experience in casino marketing particularly in digital and managing external agency relationships
  • Comprehensive understanding of player rating systems, human resources, casino marketing and comping policies, procedures and theories
  • Must have writing skills and be able to write press releases, customer letters, casino collateral, website and social media.
  • Knowledge of social networking and other Web 2.0 marketing tools required.
  • Basic knowledge of website development preferred. Knowledge of Photoshop skills, Adobe Photoshop and marketing software preferred.
  • Must be able to work with minimal to no supervision on a continual basis.
  • Must have good project management skills; provide strong leadership, prioritize project tasks, meet project deadlines and effectively communicate with personnel, coworkers, subordinates and the general public.
  • Must be able to perform a wide range of duties and responsibilities with accuracy and speed under the pressure of deadlines.
  • Must be able to work in high stress environment and handle difficult situations. Must be able to work extended hours when needed. 
  • Must be flexible and available to work various shifts, including nights, weekends and holidays.

 

WORK ENVIRONMENT

  • Adult content environment
  • Must be at least 21 years of age
  • Must be able to concentrate in an intense, fast-paced environment with numerous distractions
  • 24-hour operation with a very fast paced environment